Every fishkeeper in India remembers the first time they lost a fish. You feed it regularly. You clean the tank. You follow what the store said. Maybe you even spend on that shiny imported food everyone claims is “the best.” But within days — something feels off. The fish stops eating. Floats strangely. Becomes dull. The water turns cloudy even though you just cleaned it.
And before you can react… it’s too late. It happened to me too. Not once — but several times. And what broke my heart wasn’t just losing a fish — it was feeling like I had failed despite doing everything right.
I began to question myself:
Was I feeding wrong? Was it the filter? Was it the water?
But deep down, I knew the issue wasn’t just in my tank — it was in the products I was using. Everything I had access to was designed for someone else — for different fish, different water, different countries entirely.
🧪 The Turning Point: What Works There Doesn’t Always Work Here
Here’s what most people don’t realize (and no one tells you at the pet shop): Imported fish foods — no matter how fancy or expensive — are made for water that’s soft, cold, and rich in oxygen. They’re created for high-end farms or tanks in climate-controlled homes abroad. But here in India, our tanks tell a very different story:
• We have hard tap water full of TDS
• Temperatures swing wildly — summer, monsoon, winter
• Chlorine, trace metals, and dust are normal parts of our water cycle
• Our tanks often live in bedrooms, balconies, or tight urban flats
• We keep fish like goldfish, tetras, mollies — bred in Indian conditions
Now imagine feeding these fish pellets packed with wheat, corn, soy, and synthetic binders — made for another ecosystem altogether.
What do you get?
👉 Constipation, bloating, floating issues
👉 Lethargic fish with no appetite
👉 More waste, cloudy water, filter overload
👉 And sometimes… fish that just don’t make it
The worst part? We blame ourselves.
But the truth is — the food wasn’t made for our fish or our tanks. When I started looking for real solutions, I asked myself:
“Do I want to copy what works abroad… or build what truly works here?”
That’s when the answer became clear: What works for India has always come from India. We already have a 5,000-year-old science that understands digestion, environment, climate, and healing — Ayurveda. If Ayurveda can support our health through food, balance, and immunity — why not extend that same care to our fish?
That was my turning point.
🌿 That’s Why I Created Life AAYU — A Fish Food Made for India
After yet another fish passed away silently — despite all my efforts — I sat beside the tank and asked myself, “Why didn’t I choose Ayurveda from the beginning?”
And that’s where the idea of Life AAYU was born. Not in a boardroom. Not in a factory. But right there — beside a tank that had gone silent. I didn’t want to just make fish food. I wanted to build something that respected nature, understood Indian conditions, and treated fish with the same care we give ourselves.
So I turned to ancient Indian wisdom — and modern aquatic science.
🍃 What’s Inside Life AAYU?
Every pellet of Life AAYU is handmade, carefully formulated using Ayurvedic ingredients that are safe, effective, and tailored for tropical freshwater fish:
• Tulsi & Neem – Natural antibacterial and antiparasitic support
• Haldi (Turmeric) – Reduces inflammation, supports gut health
• Amla – Rich in natural Vitamin C, helps with stress and immunity
• Ashwagandha (trace extract) – Adaptogenic properties, supports resilience
• Spirulina & Astaxanthin – Natural color enhancers and immune boosters
• Plus: High-quality fish and shrimp meal, trace minerals, and heat-stable vitamins
We don’t use steroids. We don’t use fillers.
We don’t use anything we wouldn’t feed to our own fish.
Because before it ever reached a customer, Life AAYU was tested in my tanks.
🏠 Why Fish Need Indian Food
Your fish aren’t living in filtered lab tanks or German farms.
They live in your home — in Indian air, Indian water, Indian seasons.
They experience:
• High temperatures in summer
• Monsoon-driven water changes
• Hard tap water with chlorine
• Urban dust and unstable oxygen levels
They deserve food that understands all of this.
Life AAYU isn’t just made in India — it’s made for India.
That’s why fishkeepers across the country report:
✅ Brighter color
✅ Better digestion
✅ Less bloating, less floating
✅ Cleaner water, fewer filter clogs
✅ Happier, more active fish — that live longer
🐠 If You Truly Care for Your Fish, You’ll Care What You Feed Them
Your fish trust you. They eat what you give them.
And what you give them… becomes their health, their energy, their life.
Life AAYU isn’t a trend. It’s a responsibility. It’s about feeding with purpose — not guesswork.
🔥 Ready to Feed with Intention?
If you’ve ever lost a fish and didn’t know why — maybe the answer wasn’t in what you didn’t do,
but in what your fish was given.
👉 Visit AquariumProductsIndia.in to try your first pack of Life AAYU.
Your fish won’t say thank you — but you’ll see it in their color, energy, and calm.
Don’t wait for another silent tank.
Feed with understanding. Feed Indian food.
Because your fish live in India.
And they deserve food that does too.
– Mayur Dev
Founder, Aquarium Products India | Creator, Life AAYU
